Collaborating with partners to shape & deliver standout Kids’ content.
Hey! I’m Josie.
Welcome to That’s Canny Creative.
A company founded on passion for Kids content.
I’m an Executive Producer, Creative, Development and Pre-School specialist with experience in commissioning, developing and producing high-impact, award-winning content for major brands and platforms.
With 15+ years experience across British broadcasting and global indie and toy companies, I’m grateful to have had a varied career, including as a Gallery PA, Scheduler, Production Manager, Creative and Development Exec and not forgetting Costume Character, Presenter and Truck Driver… (when the occasions called!)
As a creative leader with a passion for character led and slice of life storytelling, I bring expertise from pitch to delivery of cross-platform content. Connecting creative, commercial and franchise priorities, I have collaborated with partners across the world. I love directing imaginative, diverse teams and forging new creative relationships, helping shape and deliver exciting, authentic, content that resonates, for UK and global audiences.
Shows
Peppa Pig & Peppa Pig Tales
Executive Producer
I worked across the major franchise milestones on the current series, including Mummy Pig's pregnancy, Baby Evie's arrival, the modernised family home and George's hearing loss journey.
Broadcasters: Milkshake! C5/Nick Jr Producers: Hasbro Entertainment/Karrot Animation
Development Exec
Diversity, inclusivity, and authenticity were at the forefront of creative on this visually beautiful series, based on three South African friends, who combine their passions into superhero powers.
Broadcasters: Disney Jr/Disney+/ France Televisions Co-producers: Entertainment One, Triggerfish Animation Studios, Frogbox Productions Created by: Marc Dey & Kelly Dillon
Kiya & the Kimoja Heroes
Odd-Paw Vet
Development Exec / Producer
Digital series following Billie the Odd-Paw Vet and her hybrid animal helpers as they explore a world of animals in need of veterinary care.
Broadcaster: Hasbro/YouTube Created by: Patrick Baggata & Emily Mullock
Little Princess
Broadcast Exec
British classic based on the books by Tony Ross, following the daily adventures of the energetic, charming and stubborn 5 year old Princess and her friends and family.
Broadcaster: Milkshake! Channel 5 Producer: Illuminated Film Company
Digby Dragon
Broadcast Exec
British series based on the books by Sally Hunter. Misadventures of a dragon named Digby and his friends in Applecross Woods. Nature and magic combine to make growing up one long fairy tale!
Broadcaster: Milkshake! Channel 5/Nick Jr Producer: Blue Zoo Animation
Shane the Chef
Broadcast Exec
Shane the Chef and apprentice daughter Izzy run a busy seaside restaurant, focussing on healthy fresh food.
Broadcaster: Milkshake! Channel 5 Producer: HoHo Entertainment
Wissper
Broadcast Exec
Magical series following 7 year old Wissper who has the ability to talk to animals. She can transport to anywhere in the world to help the animals with their problems.
Broadcaster: Milkshake! Channel 5/M4E Producer: Absolutely Cuckoo/Kelebek Media
Floogals
Broadcast Exec
Three Aliens explore the Hooman world, learning about all sorts of things in this CGI/Live Action mixed series.
Broadcaster: Milkshake! Channel 5/Sprout Producer: Nevision/Jellyfish Pictures/Zodiak Kids
EXPERTISE
IP Development with Toy, LCP and Brand Potential
Global Co-Production Partnerships & Stakeholder Alignment
Audience Testing / Market Positioning
Content & Talent Sourcing
SERVICES
Executive Production & Creative Direction
Story & Character Development
World Building
Design Direction
Script and Animation Editorial
Casting & Voice Performance Oversight
Pitch Creation